Consistent Creativity

interior shot of my studio the "bran cave" guitars hang from the walls, there is a piano and some microphones set up to record acoustic guitar

I've been busy recording piano, acoustic guitar and bass in recent days. I'm working on a new song to release in September. I also have another new track coming out at the end of August hot on the heels of Are You Happy Now?It's called Get Used To It and it's something a little new for me being relatively close to EDM in sound although my purist, dance-music friends will tell me there are too many lyrics for it to really be EDM, and that's probably true. It'll be available on Bandcamp ahead of its general release to streaming services on August 30th.

I'm releasing a song a month at the moment, the gods of the social media algorithms reward consistency apparently. Those in the know will tell you that the Spotifies of this world will look favourably on he who brings offerings regularly, so there's that. The gods must be pacified, as an indie musician I must worship at the altar. If this sounds a little insincere on my part it's because it is. Try as I might I can't muster up enough enthusiasm about streaming services to really care how my songs perform there, nevertheless, I know that if I want people to hear my music, and I do, then that's where they're likely to do so.

This means that I have to be consistently creative, or rather, as I am beginning to think of things, I get to be consistently creative. It's easy to moan about the inequities of modern-day capitalism and the whims of algorithms but the reality is that as an independent musician it's never been easier to write, produce and release your own music. I'm leaning into that, I love writing and producing songs, it's so much fun. A song a month is an arbitrary target, I did it from September to December last year, and have managed it from April to August so far this year. Whether this will please the streaming gods or leave them indifferent on their digital mountain tops, I don't know, I am but a mortal, on this earth to churn out bangers.

Leave a Reply

Your email address will not be published. Required fields are marked *